Wednesday, 16 September 2009

And the winner is.........


Mark Barkaway

Big congratulations to Mark, this is a great picture. We were looking for something that delivered a different perspective on The Elephant Bed and this certainly does that. All the shortlisted pictures are great but this one came out a clear winner when the votes from the panel were collated. Mark's £50 Amazon voucher will be winging its way to him shortly and I'm hoping to record a boo with him in the next couple of days so keep a look out for that. It may even prompt me to write about Audioboo, which I've been meaning to for a while now.

I just wanted to take some time to reflect on the competition. Firstly, I should say that I set the whole thing up really badly. I do have a habit of thinking of an idea and rushing in. We asked people to post photographs on Flickr and to tag them fabricacomp so that we could find them, which was fine but did cause a couple of problems. We asked people to submit a maximum of three images but a few people entered more and during the competition I tried to contact them to reduce the number of images, but the only way to do that was through Flickr comments and that isn't very efficient. The upshot was that when it came to shortlisting, a couple of people had to be disqualified. The second issue was that after we had shortlisted, I needed to be able to put together a document containing all the images to email out to the panel for their votes. Once again we were obliged to contact everyone via Flickr to get a low res version of their image that we could send out. This all took time and has made the process much slower than I had hoped. The next time I think that I'll ask people to email the images they want to enter and we'll post them on Flickr. I think that'll iron out the wrinkles and speed up the process. If anyone has a better idea or wants to point out that I could have used Flickr better I'd be very happy to hear from them I'm clearly no Flickr expert.

I'm discovering that it's difficult to quantify success with social media, so although I blithely said in an earlier post that I'd report back on whether the competition had delivered what I had hoped it would, I'm not sure how to do that. I can talk about the number of entries (135), quality of entries, (v high), people in the gallery talking about it (a lot) and more, but I'm not sure that they are a measure of success when what I'm really interested in is deepening engagement, in driving creative participation. This is a tricky question and something that will undoubtedly need to be addressed in depth at some point but at the moment I'm sort of enjoying the fact that it is difficult to quantify, that no one really knows and that there's no one standing over my shoulder demanding meaningless stats. I'd be interested in talking to Mark about his response to the competition and his relationship to the gallery and I'm sure it'll be part of our boo. One unexpected result is that John Grade has asked permission for some of the images to be used on his website, which is fantastic. There will definitely be more competitions and games coming up so watch this space.

In the meantime congratulations to Mark again.

No comments: